About

Built for the gap Big 4 leaves behind.

Intentra exists because mid-market deals deserve the same quality of people advisory — without the overhead that prices them out of it.

Hanna Durocher

Hanna Durocher

Founder, Intentra

Acquisitions change things — for the business and for every person inside it. Done well, they create stronger companies and more opportunity. Done poorly, they unravel both. I built Intentra because I believe the people side of a deal deserves the same rigor as the financial side.

After years advising on HR M&A at a Big 4 firm and working inside a Fortune 500 tech company, I saw firsthand what separates integrations that work from ones that don't. It's rarely the financials. It's almost always the people decisions — made too late, too fast, or without the right framework. Intentra exists to change that for deals that can't afford to get it wrong.

The name comes from something I try to bring to every engagement: intentional action. That's what this firm is built on.

Background

  • Big 4 consulting — HR M&A advisory
  • Fortune 500 technology company — HR and operations
  • MBA, Elmhurst University

The Firm

Why mid-market. Why now.

The major advisory firms do people M&A work well — at a price and pace built for $1B+ transactions. PE firms doing mid-market deals ($50M–$500M enterprise value) face the same complexity on a fraction of the timeline and budget. The result is that people diligence gets compressed, org design gets rushed, and integrations start without a real plan.

Intentra was built specifically for that gap. Our methodology comes from Big 4-caliber work; our delivery is structured for the speed and scope of mid-market deals. Engagements are lean, the output is deal-ready, and the team that starts the work sees it through.

We're not trying to be a large firm. We're trying to be the right firm for this deal size.

Work with us

Let's talk about your deal.

Reach out directly. We'll start with a conversation about where you are in the process.

Get in touch